Marketing Automation Specialist

Who we are

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

Marketing Automation Specialist will support tactical execution of multi-channel, digital marketing campaigns for Teva’s different markets using Salesforce Marketing Cloud (SFMC). The role also involves training end-users in the use of SFMC and providing consultancy as to what are the best practices in using the platform.

How you’ll spend your day

• Creating targeted and personalized email and SMS customer journeys using the Salesforce Marketing Cloud platform
• HTML/CSS email template testing and optimization
• Preparing dynamic content using SFMC in-built tools and the AMP script proprietary programming language
• Managing customer data coming from multiple sources (e.g, CRM, CMS, ERP) via SQL in SFMC Automation Studio
• Monitoring campaign effectiveness in line with the KPIs and preparing reports
• Implementing Einstein AI into customer journeys
• Proactively assessing and recommending best-practices to ensure standardization and efficiency across different markets
• Analyzing possibilities for new solutions in scope of marketing automation (alone and in team) that align with the project scope
• Providing SFMC platform training to the platform end-users
• Working with different teams from IT and commercial business

Your experience and qualifications

Requirements

• Experience in digital marketing with emphasis on email marketing and marketing automation
• At least one year of experience of actively using a marketing automation tool (preferably SFMC)
• Familiar with email templates, multi-step and multi-channel campaigns, data management strategies and insights, and other components of marketing automation
• Familiar with SQL concepts; developing SQL queries for data management experience is preferred
• Familiar with merge tags for dynamic content
• Entry-level knowledge of HTML and CSS, including understanding how an email template is structured, what is ‘responsiveness’ and how to perform basic troubleshooting of HTML & CSS
• Understanding basic programming concepts and logic
• Strong teamwork-oriented mindset
• At least B2 level of proficiency in English language, both in written and oral communication

 

Desired Skills and Experience

• Knowledge of AMPscript, JavaScript and other scripting languages
• Salesforce Marketing Cloud certificate is a big plus
• Experience in working in technical support
• Pharmaceutical/healthcare industry experience

Already Working @TEVA?

If you are a current Teva employee, please apply using the internal career site available on "Employee Central". By doing so, your application will be treated with priority. You will also be able to see opportunities that are open exclusively to Teva employees. Use the following link to search and apply: Internal Career Site

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.

Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.