Manager Generics Customer Insights & Lifecycle Management

Who we are

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

The Manager of Gx (Generics) Customer Insights & LCM (Lifecycle Management) will play a key role in Teva EU Gx Marketing Hub, driving data-driven insights and lifecycle optimization frameworks that empower local teams to make informed decisions. This role will provide standardized archetypes, templates, and strategic guidance to ensure consistency in customer understanding and lifecycle management/planning across markets. By consolidating insights and monitoring brand maturity, the role supports effective investment decisions, brand optimization, and alignment with regional strategic priorities.

How you’ll spend your day

• Build and maintain data-driven customer and patient archetypes for segmentation and targeting, leveraging market research and digital analytics
• Provide templates, frameworks, and guidance to local markets for consumer profiling and segmentation, ensuring consistency across markets
• Work with market and customer data sets (PowerBI, etc.)
• Collaborate with markets to consolidate country-level inputs into regional insights, validating archetypes with cross-functional stakeholders
• Support lifecycle management by delivering guidance on brand investment optimization, disinvestment, and reinvestment strategies
• Monitor brand performance and market trends to identify strategic inflection points across product maturity stages
• Maintain and update lifecycle planning frameworks as needed
• Partner with cross-functional hubs and teams (Access, Medical, Regulatory, Commercial) to align lifecycle planning with business priorities
• Work closely with CommOps and I&A hubs on insights data collection, analysis, customer profile development and lifecycle management 
• Manage relationships with external partners and vendors involved in customer insights and LCM processes, ensuring alignment with Hub governance and standards
• Build business cased based on your findings and have real impact on markets
• Contribute to best practice sharing and capability building in insights generation and lifecycle management across the region

Your experience and qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, or Life Sciences; Master’s preferred
• 3+ years’ experience in Generics pharma marketing, insights, or lifecycle management, ideally across multiple markets
• Strong skills in data analysis, data science, segmentation, and digital behavior analytics; familiarity with AI/ML tools for persona generation a plus
• Proven ability to design and deliver strategic guidance and frameworks for customer insights or lifecycle optimization
• Experience working in cross-functional, matrixed organizations with diverse stakeholders
• Excellent communication and influencing skills to ensure adoption of guidance across markets
• Proven ability to work independently with accountability, while managing upwards to engage the Gx Marketing Hub Lead at critical moments
• Fluent in English; additional European languages a plus

Willingness to be based in Poland with travel as required across Europe (10–20%)

Enjoy a more rewarding choice

• A supportive, ambitious team with a strong collaborative spirit
• Competitive compensation paired with a motivating bonus program
• A comprehensive benefits package: private medical care, voluntary life insurance, and a Multisport card
• Employee recognition and reward programs
• Additional support through the employee social benefits fund
• Real opportunities for growth within the company
• A high-standard, professional organizational culture

Make a difference with Teva Pharmaceuticals

APPLY ONLINE NOW!

Pre-employment verification

All job offers at Teva Poland are preceded by pre-screening candidates. In the case of all candidates who have passed to the final stage of recruitment, verification of the data provided in the recruitment process will be carried out, if deemed necessary. More detailed information will be provided to candidates prior to the verification process. 

Already Working @TEVA?

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The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.

Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.