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Regional Brand Director, Digital Respiratory

Date: Jan 11, 2021

Location: Tel Aviv, IL, 1111

Company: Teva Pharmaceuticals

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

This person will define and own the development of the International Markets Regional Digital Respiratory Strategy, with focus on both brand leadership and access and pricing strategies, drive the execution of Regional Tactical plans, support and guide countries to successfully implement local tactics.

Main Responsibilities

Responsibilities include (but not limited to):

  • Help define the International Markets Regional digital respiratory Strategy
  • Be a member of the global digital respiratory team and lead the regional digital respiratory team
  • Develop regional brand plans and support the annual country brand plan process
  • Lead selected regional congress activities, advisory boards, regional summits, and all brand related customer-facing activities for top branded generic and global specialty brands (in-line and pipeline) ensuring high impact and best-in-class implementation
  • Lead regional launch team and support the countries through pre-launch - Interact with HQ regional functions and countries to support prelaunch and launch of new products
  • Drive assessments for new product opportunities (i.e. market analysis, patient forecasts, pricing evaluation)
  • Liaise with Countries and Regional Teams by providing guidance and support across all functions to ensure TA/product strategy is fulfilled
  • Develop market understanding of the region and specific countries (data collection and analysis, market research, market dynamics and support of countries in conducting those processes)
  • Support all analytics, requirements and inputs/outputs related to the LRP/AOP process for the commercial department; be key liaison with regional/local finance teams


• Education: Science Background (Biology, Chemistry) College Degree – a must; MBA an advantage
• 8-10 years of experience as a specialty Brand Manager, ideally in Multinational Companies with presence in highly competitive markets
• Experience as sales & marketing manager or business unit director in Multinational company
• Experience in Respiratory field – a must 
• Experience in access & pricing – an advantage
• Experience in digital health – an advantage
• Experience in building marketing plans and implementation of marketing programs, brand building and differentiation
• Experience in Sales or Sales Management
• Ideally experience in global/regional positions or experience interacting with global/regional teams
• Ideally experience in International Markets region/countries (eg: BRIC, APAC, LATAM)
• Excellent English (speak, write and read), other relevant languages are considered an advantage




Sub Function


Reports To

Sr Dir, Head of Marketing, IM Launch Brands & Pipeline

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Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.