Sr Manager, Market Access - Payer Marketing
Parsippany, United States, New Jersey, 07054
Who we are
The opportunity
The Sr Manager of US Payer Marketing works closely with US brand teams to create and align on the overall brand strategy and planning for launch as it relates to market access and the payer environment. The individual in this role is responsible for supporting the organization with strategic and tactical leadership and execution specific to one of our top neurology products. This includes working with cross-functional colleagues to profile the payer landscape, represent Teva in partnership meetings for co-promotion products, develop and execute payer research, develop strategies to achieve product access goals, plan for product launches and create payer messaging and pull through tactics to enhance brand performance.
Location: This is a hybrid opportunity (3 days/week in office) based in Parsippany, NJ
How you’ll spend your day
All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
- Lead the development and evolution of payer strategies that maximize patient access to Teva and co-promotion brands
- Partner with cross-functional teams and co-promotion partners to conduct highly innovative research/analytics to define brand payer strategies
- Integrate payer access strategies into brand Operating Plans
- Present payer issues, opportunities and recommendations to stakeholder leadership teams
- Develop and implement a compelling value story to payers by collaborating with cross-functional and co-promotion partner colleagues including brand teams, market access leadership, pricing and contracting, HEOR, etc.
- Develop and gain approvals for marketing tactics and materials that effectively communicate the payer value story
- Inform pricing and contracting evaluations and decisions
- Identify and address product barriers to payer access and performance by applying advanced understanding of, and experience with, pricing strategies and payer analytics
- Analyze market trends across the payer environment, therapeutic areas, and brand lifecycle to adjust/update payer strategies
- Collaborate with Brand Marketing, Pricing and Contracting, Medical Affairs, co-promotion partners and other stakeholder teams to ensure payer strategy aligns with overall product strategy and company performance objectives
- Responsible for developing payer-centered branding, awareness, and pull-through
- Collaborate and negotiate to align cross-functional and co-promotion interests
- Contribute to the financial forecasting process in support of regular operational and strategic business reviews
- Track and trend ROI, targeting, formulary status and pull through program effectiveness through various IT and data resources.
- Attend various market access and relevant therapeutic association meetings to stay current on market trends, clinical developments and treatment guidelines.
- Help develop and administer budgets, resource plans, and performance objectives for the team
Your experience and qualifications
Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.
Education/Certification/Experience:
- BS/BA in Business/Marketing or Health Sciences related field; MBA, MS or PhD preferred
- Minimum of 5 years in the pharmaceutical industry. Prior payer marketing, managed care/payer, or other commercial experience is strongly desired.
- Previous experience in Neurology, specifically Migraine strongly preferred
- Experience in multiple product launches and entry into new therapeutic areas is desired
Skills/Knowledge/Abilities:
- Ability to effectively lead and influence in a matrix team environment
- Highly experienced and familiar with US payer marketing and national payer accounts
- Strong understanding of pricing and contracting, and reimbursement across multiple sites of care
- Strong strategic thinker who can frame complex problems and articulate clear, data-driven recommendations
- Strong interpersonal skills and the ability to communicate effectively
- Sound organizational skills
- Project management skills and focus on delivery of results
- Proven ability to motivate and collaborate with both internal and external teams
- Strong knowledge of planning and budgeting processes and practices
TRAVEL REQUIREMENTS
- Approximately 20% domestic travel throughout the US.
PHYSICAL REQUIREMENTS:
Occasional:
- Sitting for extended periods of time at work station or mobile equipment.
Visual Acuity:
- Perform activities such as computer work, preparing and analyzing data, and extensive reading.
WORKING ENVIRONMENT
- We offer a competitive benefits package, including Medical, Dental, Vision, and Prescription coverage starting on the first day. We also offer Disability and Life Insurance, Paid Time Off, 13 paid Holidays, 6% match on the 401(k), Employee Stock Purchase Plan, and Tuition Assistance.
Enjoy a more rewarding choice
We offer a competitive benefits package, including:
- Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
- Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
- Time Off: Paid Time Off including vacation, sick/safe time, caretaker time, 13 paid Holidays and 3 paid floating holidays.
- Life and Disability Protection: Company paid Life and Disability insurance.
- Additional benefits include, but not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible, Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.
Reports To
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