Senior Manager, Marketing - Customer Experience
Parsippany, United States, New Jersey, 07054
We Are Teva
We’re Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it’s innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we’re dedicated to addressing patients’ needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together.
The opportunity
Consumer Brand Marketing is the voice of our patients and care partners and ensures that we strategically build and grow successful consumer relationships. The Senior Manager is responsible for the evaluation of market conditions, identification of issues and opportunities within the therapeutic category to develop campaigns, which target patients and care partners aligned with the overarching brand strategies and objectives. The Senior Manager will work with internal and external partners to create strategic and operational plans to enable effective and efficient operations of the consumer engagement channels, increasing schizophrenia disease awareness and driving Consumer and Caregiver preference for the brand.
How you’ll spend your day
- Lead and execute consumer-focused brand promotion initiatives to drive brand and portfolio performance.
- Collaborate with agency partners to develop, execute, and evaluate tactical plans, while contributing to overall brand strategy and direction.
- Own creative messaging, field materials, and performance measurement across marketing activities.
- Support and manage communication channel activities, including both personal and non-personal promotion (NPP).
- Lead sponsorship initiatives with advocacy organizations focused on schizophrenia and mental health.
- Partner with the Patient Services team to develop and manage tactics and promotional materials supporting the patient HUB.
- Develop, execute, measure, and optimize marketing tactics aligned with established strategies and KPIs.
- Partner with Market Research to translate insights into effective planning, messaging, and tactical execution.
- Analyze and synthesize market insights to inform data-driven decision-making.
- Lead and manage the promotional material review and approval process.
- Ensure alignment with internal policies and external codes of conduct at both the organizational and individual levels.
Your experience and qualifications
Education/Certification/Experience:
- Bachelor’s degree required; master’s degree preferred
- A minimum of 5 years of pharmaceutical experience is required
- A minimum of 2 years of pharmaceutical consumer marketing experience or equivalent is required
Skills/Knowledge/Abilities:
- Strong pharmaceutical industry knowledge and therapeutic area business acumen.
- Experience and understanding of all media and non-personal promotion components that support the building of a diverse consumer branded and unbranded promotional plan
- Patient and / or caregiver journey mapping to strategy and tactical plan development
- Able to draw insights from variety of sources, understand markets and competition. Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and/or interrelationships.
- Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
- Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors.
- Excellent verbal, written, organization and interpersonal skills required.
- Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.
Travel Requirements: Approximately 25% domestic travel throughout the US and Canada.
Compensation Data
The annual starting salary for this position is between $129,000 – 168,000 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.
How We’ll Take Care of You
We offer a competitive benefits package, including:
- Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
- Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
- Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
- Life and Disability Protection: Company paid Life and Disability insurance.
- Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.
The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Teva’s Equal Employment Opportunity Commitment
Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any legally recognized status entitled to protection under applicable federal, state, or local laws.
Please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience. Request a reasonable accommodation by sending an email to disabilityassistance@tevapharm.com with the nature of your request and your contact information. Only inquiries concerning a request for a reasonable accommodation will be responded to from this email address.
Important notice to Employment Agencies - Please Read Carefully
Teva Pharmaceuticals USA does not accept unsolicited assistance from agencies for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.