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Manager Multi-Channel Marketing

Date: Jan 12, 2021

Location: Parsippany, New Jersey, US, 07054

Company: Teva Pharmaceuticals

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

The iMCM’s (Integrated Multi-Channel Marketing) Multichannel Engagement Team Lead’s primary role is to identify and recommend relevant programs and tactics within the channel as a part of the Integrated Multi-Channel Customer Strategy and Plan to pull through Brand Strategies and create meaningful and differentiated customer experiences for a variety of customer types (HCP, Patient/Consumer, etc.) for in-line US brands.
This individual works closely with the US brand teams, internal cross-functional partners and external agency partners to develop multi-channel strategies and manage all phases of execution and measurement for the tactical plans. The Multichannel Engagement Lead also plays a key role in generating insights in order to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.

  • Be a brand champion: Have an active presence across all brand team activities including status meetings and planning sessions and be viewed as an integral team member
  • Be a multi-channel subject matter expert: Able to translate brand strategies into compelling multi-channel marketing strategies and plans driven by customer insights and analytics
  • Be a change agent: Influences the business approach to integrated multi-channel management
  • Be a great partner: Provides clear and firm direction to agencies and internal partners for channel mix selection, content development and tactical delivery


Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.


  • Minimum of 3 years of experience with increasing responsibilities in data-driven marketing, CRM, and marketing automation.
  • Bachelor’s degree required; master’s degree preferred.
  • Brand, Multi-Channel, Digital marketing, Media, and Strategic planning experience in the pharmaceutical/healthcare industry is required.
  • Strong ability to build cross-functional consensus.
  • Embedding multi-channel marketing strategy into brand strategies for new and existing commercial products.
  • Designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector. Uses specific marketing strategies and media (e.g., Internet, press, television, radio) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsibilities are within the Marketing Function as a generalist or in a combination of Disciplines.



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Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.

Nearest Major Market: New York City
Nearest Secondary Market: Newark