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Director, Brand Engagement Team Lead

Date: May 14, 2019

Location: Parsippany, New Jersey, US, 07054

Company: Teva Pharmaceuticals

Company Info

Teva is a global pharmaceutical leader and the world’s largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide.  Our employees are at the core of our success, with colleagues in over 80 countries delivering the world’s largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we’ve built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation.  This is how we improve health and enable people to live better, healthier lives.  Join us on our journey of growth!

Job Description

Position Summary:  

The Brand Engagement Team is part of the Integrated Multichannel Marketing (iMCM) COE and is an intrinsic part of Teva’s commercial success by leading development of impactful channel strategies and flawless execution of integrated marketing plans. This role oversees multiple Brand Engagement Leads dedicated to products and/or therapeutic areas.  This role is critical in the overall success of their team and the COE by building key relationships across the organization, being a subject matter expert on impactful marketing, and mentoring the engagement team. 

 

Essential Duties & Responsibilities:

    • Lead team of Brand Engagement Leads, focused on HCPs and consumers, to drive effective customer centric plans and content
    • Maintain working knowledge of all brand therapeutic categories, brand business plans, strategic frameworks and customer insights
    • Mentor and coach team on how to create customer-focused plans to support US brands as well as how to foster strong working relationships with internal/external partners to ensure flawless execution of related promotional efforts
    • Build strong relationships with brand leadership, internal Teva teams (Brands, Legal, Reg., IT, Procurement) and external partner leadership to enable collaboration with iMCM Team and processes
    • Act as advocate and change agent for multichannel marketing best practices
    • Play integral part on the iMCM COE Leadership Team and working with the COE Lead in forming a collaborative, passionate and high-performing team culture
    • Provide ongoing development opportunities to the team
    • Participate on cross-functional brand leadership teams, where appropriate, to inform and influence marketing strategies
    • Partner with Analytic and MR Teams to establish success metrics and analyze performance of marketing programs
    • Develop recommendations based on metrics and performance and ensure plans are optimized as needed
    • Monitor trends in digital, consumer marketing and evolving technologies to support strategic recommendations
    • Drive transparency of marketing investments based on anticipated ROI/value/impact
    • Ensure legal/regulatory compliance and medical accuracy of marketing materials

Qualifications

 

Education Required: Undergraduate: BA/BS in applicable discipline

Education Preferred: Advanced degree in relevant discipline

Experience Required:

  • At least 10 years’ experience in pharmaceutical industry
  • Strategic planning
  • Building cross functional consensus
  • Brand marketing
  • Multichannel marketing
  • At least 2 years of people management experience

Function

Marketing

Sub Function

Marketing

Reports To

VP Marketing Operations, Integrated Multi Channel Marketing

Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.


Nearest Major Market: New York City
Nearest Secondary Market: Newark