Associate Director, HCP and IRA Channel Marketing

Who we are

The opportunity

The Associate Director, HCP & IRA Channel Marketing – AUSTEDO is responsible for leading the development and execution of strategic marketing initiatives that drive brand growth across all key stakeholders (HCP, Consumer, Payor and Specialty Pharmacy) and proactive navigation of the evolving market access / government landscape shaped by the Inflation Reduction Act (IRA).

This role will lead the evaluation of HCP channel dynamics and IRA / Government-related market conditions (Medicare Part D redesign, Price negotiations) with a focus on identifying opportunities and mitigating risks associated with the Medicare Drug Price Negotiation Program (MFP). The Associate Director will translate insights into actionable strategies that align with AUSTEDO’s overarching brand objectives and ensure readiness for both pre- and post-MFP implementation phases. This position reports to the Senior Director, Marketing – Movement Disorders Portfolio and plays a critical role in ensuring AUSTEDO remains competitive and compliant in a rapidly evolving healthcare environment.

Location: This is a hybrid opportunity based in our Parsippany, NJ headquarters.

How you’ll spend your day

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

· Design and execute targeted HCP marketing campaigns to drive awareness, education, and adoption of AUSTEDO

· Lead cross-functional planning and execution of marketing strategies that address the implications of the IRA, including pricing dynamics, access shifts, and patient, provider and specialty pharmacy education on policy changes.

· Adept at creating alignment with out authority in a fast-paced environment while building team culture that facilitates individual and team success

· Partner closely with Field Sales, Value and Access, Government Affairs, Finance, Forecasting / Analytics, Medical Affairs, and external agencies to ensure cohesive strategy and execution across all touchpoints.

· Continuously assess HCP behavior, channel performance, and IRA policy developments to inform strategic planning and tactical execution.

· Develop and implement the promotional approach, materials, and messaging for the AUSTEDO field sales and Account teams for use across key stakeholders (Patient, HCP, Payor, Specialty Pharmacy)

· Work in close partnership with the Value and Access team to create payer-focused marketing strategies.

· Work collaboratively to engage field and account teams for consistent execution of plans and monitor performance versus objectives

· Track promotional budget and ensure resources are being allocated according to brand strategic priorities.

· Liaise with sales training to ensure field sales training materials and approach reflect overall brand strategy.

· Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets.

· Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand.

· Manage the promotional approval process of materials through collaboration with Medical, Legal, and Regulatory partners.

· Align organizationally and individually with internal and external codes of conduct.

Your experience and qualifications

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

Education/Certification/Experience:

· Bachelor’s degree required; Master’s degree preferred

· Minimum 7 years of pharmaceutical experience

· Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and / or neurology markets (e.g., bipolar, major depressive disorder) preferred

· Minimum 2 years of market access / payor marketing experience or equivalent with experience in payor reimbursement, specialty pharmacy dynamics, and patient services

Skills/Knowledge/Abilities:

· Strong pharmaceutical industry and therapeutic area business acumen.

· Able to draw insights from variety of sources, understands market and competition.

· Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and/or interrelationship.

· Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).

· Project management experience and the ability to manage and coordinated projects with multiple internal stakeholders and vendors.

· Excellent verbal, written, organization and interpersonal skills required.

· Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.

Compensation Data

The annual starting salary for this position is between $143,360 - $188,160 annually.  Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Enjoy a more rewarding choice

We offer a competitive benefits package, including: 

Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls. 

Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan. 

Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays. 

Life and Disability Protection: Company paid Life and Disability insurance. 

Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.  

The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.   

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