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Assoc Dir Marketing Communications

Date: May 14, 2019

Location: Parsippany, US, 07054

Company: Teva Pharmaceuticals

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

Identify, develop, execute, and analyze successful marketing promotions and platforms that will build awareness of Teva and provide value to our customers.  This individual will lead and execute 30-50 launches annually, oversee communications and promotions for Teva’s 500 products in the United States, lead a team of 2-4 members, oversee the development and maintenance of various websites, utilize project management tools, employ digital and print tactics, and maintain a database of all Teva US products. 

 

 Essential Duties & Responsibilities:                                             

  1. Oversees the development and execution of launch communications for 30-50 new products annually. Initiates and maintains strong lines of communication with other internal groups, and ensures each launch is executed on time and with accuracy.
  2. Supervises communications and product requests for 500 in-line products.  Communications may include but are not limited to general messaging, price changes, NDC changes, obsoletions.  Maintains product database and distributions lists.
  3. Defines and executes marketing and promotional campaigns and tactics, including but not limited to emails, websites, videos, and sales tools.  
  4. Ensures all communications communicate Teva’s values through their content, accuracy, timeliness, and appearance.  Determines priorities for the department to ensure launch readiness.
  5. Leads the promotional review process, collaborating with Regulatory, Legal and Medical Information.  Stays abreast of FDA advertising regulations and guidelines.  Ensures all materials are in compliance and meet the marketing objectives.
  6. Provides creative ideas and written content for internal and external communications, supporting Teva’s brand, leadership, and unique offerings in the marketplace.  Markets to various audiences including wholesaler, chain, and institutional pharmacy buyers, pharmacists, prescribers, and patients.
  7. Tests, measures, and analyzes the effectiveness of marketing efforts, and makes adjustments as needed to achieve strategic objectives. 
  8. Manages vendor/agency relationships and utilizes Teva’s in-house creative resources
  9. Leads a team of 2-4 direct reports.  Oversee team’s workload and assignment of responsibilities.

Qualifications

Education Required: Bachelor's Degree in Marketing, Communications or related discipline. MBA Preferred.

Experience Required: 7+ years in pharmaceutical marketing, pharma agency, or related commercial pharma role; Knowledge of FDA regulations and guidelines for pharmaceutical advertising; Project management; Database management or administration; Supervising direct reports; Email marketing

Experience Preferred: 3+ years generic or multi-source pharmaceutical marketing; 3+ years overseeing website development and/or maintenance; Using CRM platforms for online marketing

Functional Knowledge: MS Access or similar database, MS Office, Understanding of the generics drug industry, Strong writing, editing and presentation skills

Competencies: Extremely strong attention to detail; Organized; Ability to manage a large number of projects simultaneously; Strong organizational skills; Strong communicator; Strong collaboration skills; Self-starter; Team player

Function

Marketing

Sub Function

Marketing Communications

Reports To

Sr Dir Marketing Communications, Payer Systems & Legacy Brands

Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.


Nearest Major Market: New York City
Nearest Secondary Market: Newark