Senior Brand Manager, Psychiatry
Montreal, Canada, Quebec, H2Z1S8
Who we are
The opportunity
Senior Brand Manager, Psychiatry
Montreal, Quebec
Hybrid - 3 days a week on site
We are seeking an experienced and strategic Senior Brand Manager to join our Innovative Medicines team at Teva Canada. This role will be responsible for leading the marketing efforts and brand teams of assigned psychiatry specialty brand products, driving performance, and ensuring successful execution of strategic and tactical plans. The ideal candidate will bring strong leadership, commercial acumen, very strong analytical and forecasting skills, and a deep understanding of the Canadian specialty medicines pharmaceutical landscape.
How you’ll spend your day
- Ensure strategy and optimal sales execution of specialty brands across hospital settings, mental health institutions, and specialty care environments.
- Drive new product launches, including go-to-market planning, promotional activities, performance tracking and market share.
- Lead the Brand planning and execution of brand campaigns across multiple channels, including digital, print, and in-person events.
- Collaborate with International Markets, Global, Area & affiliate colleagues to optimize Canadian brand performance.
- Take a lead role in monthly and annual forecasting and financial processes, working in close collaboration with a cross functional team to provide the most robust forecast assumptions and financial output.
- Conduct market research and competitive analysis to inform brand positioning and identify growth opportunities.
- Identify and seize business opportunities with entrepreneurial thinking, tailoring strategies to regional and institutional dynamics.
- Lead cross-functional Brand and partner with critical functions (Marketing, Market Access, Medical Affairs, Training) using analytics and KPIs to ensure excellence, accountability, and decision-making, while aligning strategy and drive execution.
- Manage the brand’s budget, ensuring effective allocation of resources and maximizing ROI.
- Analyze product performance and manage inventory of marketed products.
- Work with Legal, Medical, Regulatory, and Compliance to ensure all marketing activities comply with industry standards.
- Build and maintain relationships with key stakeholders, including healthcare professionals, KOLs, and external partners.
- Serve as marketing liaison to the Sales team and Sales Training at Plan of Action Meetings and Advisory Boards.
- Oversee agency partners to ensure timely and optimal delivery of tactics and programs.
- All other duties as assigned.
Your experience and qualifications
- Bachelor’s degree in science, Marketing, Business, or a related field.
- 7+ years of pharmaceutical experience in product or brand management, in specialty pharmaceuticals.
- Experience in specialty new product launches, in particular in the psychiatry area.
- Proven success in hospital/institutional sales, including product launches, formulary access, and navigating complex stakeholder environments.
- Very high proficiency with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.) and in particular forecasting models.
- Strong analytical, forecasting agility, and project management skills with the ability to interpret complex data.
- Excellent communication and presentation skills with the ability to influence stakeholders.
- Knowledge of Canadian pharmaceutical legal, regulatory, and compliance processes.
- Experience with Patient Support Programs and multichannel marketing strategies is an asset.
- Bilingualism (French & English) is preferred.
- Occasional travel within North America may be required.
Already Working @TEVA?
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