Brand & Digital Lead CNS, Sweden

Date: Sep 15, 2025

Location:

Helsingborg, Sweden, 252 24

Company: Teva Pharmaceuticals

Job Id: 63963

Who we are

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

As the Brand & Digital Lead CNS, you will drive the strategy, growth, and market presence of Teva’s CNS portfolio in Sweden. This role blends strategic brand leadership, digital innovation, and external engagement.

You will lead cross-functional collaboration across Commercial, Medical, and Market Access teams, aligning them around shared goals and breaking down silos. Success in this role requires being visible in the field, engaging directly with KOLs, prescribers, and patient organizations, while delivering data-driven, omnichannel marketing initiatives.

This is a high-impact, hands-on role where you will define brand strategy, guide execution, and embed digital solutions into all brand activities to maximize results.

How you’ll spend your day

Strategic Planning Leadership

Lead the creation and execution of the annual strategic brand plan, ensuring alignment with Swedish market needs and European strategies.
Develop and communicate clear brand positioning, messaging, and vision to secure buy-in across internal stakeholders.
Continuously analyze performance, identify gaps, and implement corrective actions to achieve strategic objectives.
Ensure brand strategies align with ethical standards, sustainability goals, and compliance frameworks.

Cross-Functional Alignment

Serve as the leader of the CNS brand team, guiding Commercial, Medical, Market Access, and Digital colleagues toward shared goals.
Replace siloed approaches with a collaborative “one team” mindset, enabling faster, more effective decision-making.
Influence team members through data-driven insights and active engagement.

Digital & Innovation

Drive innovation culture and develop innovative digital content and tactics.
Orchestrate the creation and rollout of omnichannel projects supporting key focus in brand plan
Champion the adoption of emerging technologies such as AI, automation, digital therapeutics).

External Engagement

Secure a common understanding of key customers and drive process to reach ambition in customer engagement plans
Build and maintain relationships with KOLs, prescribers, expert groups, and patient organizations.
Represent Teva at national and international congresses, advocating for the CNS portfolio.
Gather market insights to inform strategy and ensure activities meet customer needs.

Performance & Optimization

Financial planning and follow-up of sales targets and total cost budget.
Track KPIs and explain variations when needed.
Coordinate regular insights and discussions with commercial and medical colleagues.
Master internal systems such as, HIP, Veeva Promomats, Ariba, Veeva CRM).

Patient & HCP Engagement

Develop compliant marketing materials and patient support programs.
Engage with patient communities and advocacy groups to co-create brand initiatives.
Effectively communicate product benefits to target customer groups.
Create and update e-detailing tools for prescribers and expert committees.

Your experience and qualifications

Degree in either business management/economics or life science/biology
3+ years in product management of an innovative pharmaceutical brand, ideally CNS or migraine.At least 3 years’ experience in product management of innovative pharma brand and informal leadership of a commercial brand team
Proven success leading cross-functional teams without direct reporting lines.
Experience of developing budgets, forecasts and market models
Pronounced experience with multichannel marketing and implementation of digital platforms and tools

Competencies and skills (for success in the function):

Influential Leadership – Aligns teams and guides decision-making through influence.
Strategic Thinking – Translates data and insights into actionable brand strategies.
External Presence – Comfortable engaging with KOLs and stakeholders to build credibility.
Digital Expertise – Integrates digital tools and omnichannel approaches into brand strategy.
Collaboration – Fosters teamwork and breaks down silos.
Analytical & Financial Acumen – Uses data to inform decisions and track ROI.
Languages: Fluent in Swedish and English.
Other Requirements: Proficiency in Microsoft Office and a valid driver’s

Enjoy a more rewarding choice

Vacation leave according to Swedish Annual Leave Act
Competitive salary
Bonus based on personal and company result
Health insurance/ health checks
Wellness contribution
Fitness hour
Flexible working conditions with hybrid working policy

Make a difference with Teva Pharmaceuticals

Reports To

Business Unit Manager IX

Already Working @TEVA?

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Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.