Digital Channels Manager

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

The new Digital Channels  Manager will support long-term, sustainable company revenue growth in Romania market by optimizing multi-channel campaigns for the best ROI.

 

The right candidate will be a scrappy, versatile master of many trades with a vast toolkit of knowledge about strategies that work across digital marketing touchpoints and channels, including email marketing, content marketing, web marketing, SEO, PPC, social media optimization, paid social advertising and even PR/editorial. With a unique blend of smart analysis, creative thinking, and agile execution the Digital Marketer will create campaigns that delight and deliver results.

• Responsible for maintaining excellent digital platform expertise as a key in-market resource for field-based commercial teams or customers.
• Establish and manage formal feedback channels, both to/from market, in collaboration with commercial and Medical teams.
• Maintains strong understanding of back-office systems (Veeva) to inform and guide product roadmap.
• Execute against multi-channel CRM and media strategies including digital marketing strategies and programs.
• Contributing to brand strategy and owning implementation and execution of brand strategy and marketing mix .
• Understanding trends and bringing new channels and innovation to HCP marketing
• Manage media and creative agencies, provide strategic direction to the agencies to optimize marketing mix, balancing ROI and impact of brand
• Responsible for supporting several digital initiatives on various channels to efficiently and effectively drive qualified leads to sales.
• Develop new campaigns to respond to seasonality, special announcements, and product launches.
• Providing day-to-day oversight and tactical support for existing  communications channels and resources weekly e-newsletters, targeted emails, and Stream video channels
• Researching and recommending improvements to current channels based on industry trends and best practices

 

To qualify for this role, you must possess the following:

• Bachelor’s degree
• 3-5 years of experience in an agency, corporate communications, or digital marketing
• Strong interpersonal communication and writing skills
• Self-motivation and attention to detail
• Advanced English language

The following skill sets are preferred by the business unit: Digital communications
• Stakeholder/customer engagement
• Change management experience

 

Function

Sub Function

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Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.