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Senior Manager Legacy Brands & Non-Traditional Generics Marketing

Date: Jan 12, 2021

Location: Parsippany, New Jersey, US, 07054

Company: Teva Pharmaceuticals

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

Position within Teva’s marketing organization is responsible for leadership and execution of Teva’s Specialty Legacy Portfolio and non-traditional generic marketing activities as an integrated, but independent contributor.  Overseeing a diverse product portfolio, this position will work across a talented cross-functional team to develop innovative marketing solutions, primarily using non-personal promotion, that differentiate Teva across both branded and generic markets.  

Strategic Planning: Create and communicate a clear plan.  Spot unidentified business needs and opportunities. Utilizes market insights, category trends, competitor activity, and in-market performance to analyze and identify key segments, growth opportunities, and priorities. 
Innovate and Advance: Identify markets and products in Teva’s generic pipeline that require non-traditional marketing efforts to be successful.  Develop and work to execute innovative go-to-market strategies and marketing plans. Utilize multi-channel marketing and non-personal promotional tactics.  
Financial Ownership: Operate with a financial mindset and understanding.  Oversee departmental budget(s) and specialty brand pricing plans.  Identify areas to optimize product P&L where directly accountable. Leverage internal and external resources as appropriate. 
Focus and Value: Partner with colleagues to develop and utilize analytical measurements. Analyze effectiveness of plans and tactics through ROI and other success metrics. 
Excellence in Execution: Capable of project planning. Identify objectives, meet deadlines, encourage efficiency and effectiveness.  Skilled at implementing strategies across multiple channels, groups and therapeutic areas. 
Connect and Communicate: Ability to communicate across all levels of the organization with ease. Develop and present brand plans, objectives, budgets, and priorities. Inspire others to embrace and execute new ideas. Enhance relationships with internal and external partners. 
Business Acumen: As aligned to role, take initiatives beyond own area.  Draw insights from variety of sources and personal market knowledge. Skilled in various types of market research and insights, interpreting results & acting upon them. Understanding of digital marketing space. 



Required Experience: 
Bachelor's Degree
5-7 years of pharmaceutical experience or relevant brand management experience
Preferred Experience:
Experience in Generic and/or CPG marketing/commercial operations
Pharmaceutical experience outside of marketing function. 
Experience with non-personal promotion/digital marketing 
Master’s Degree



Sub Function

Brand Marketing

Reports To

In process of validation

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Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.

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